They say that a picture tells a thousand words, and Airbnb is no different. Including photos of all the spaces a guest can use helps them imagine what it’ll actually be like to stay at your place.
Your photos are the first thing prospective guests look at and are frequently the decisive factor in determining with whom they wish to book.
Listings with bad photos will struggle to even stand a chance. And the best copy in your listing descriptions will count for nothing if your photos aren’t appealing enough to make them want to learn more.
Compare the following example listings:
Which listing would you prefer to stay at? Guess what… they’re the same place!
Having professional-grade Airbnb photos from day one is therefore highly recommended. This becomes especially important with the knowledge that many of your competitors have all but likely already done so themselves.
Airbnb listings with professional photos tend to get booked 24% more often than listings without professional photos.
Airbnb offer hosts the option of a paid professional photography shoot for their homes, providing them with at least 12 photos of their space.
The shoot varies in price depending on the size and location of the home. Hosts receive a quote online prior to committing to the service. Once Airbnb match the host with a photographer, the shoot is scheduled directly with the photographer.
After the shoot, the review process can then take up to a month. Hosts can still list their space with their own photos while they wait for their professional photos. Once the photos are approved, Airbnb will deduct the total cost of the photo shoot from the next scheduled payouts until the full amount is collected.
Airbnb listings with professional photos tend to earn 40% more than other listings in their area without professional photos.
To get a quote and schedule a professional Airbnb photo shoot for your place, visit www.airbnb.com/info/photography.
Whether you’re booked in for a professional Airbnb photography shoot or taking the snaps yourself, there are a number of things you’re able to do to optimize the way your home presents and ensure your photos come out looking great.
If a professional Airbnb photographer turns up to your place, they’ll spend somewhere between 30-60 minutes doing their thing. It’s still your responsibility for ensuring that you set your photographer up for success by preparing your home to have it shot looking its best.
Below are tips for preparing each key area of your home to be photographed…
Whilst not part of your home, make sure to include a few photos (two to three) of key landmarks or attractions from your local area. These can be of any points of interest that showcase your neighborhood in its best light.
Airbnb’s professional photography service may not be available in your local area. Even if it is, you may still wish to take photos yourself, or do so while you wait to receive your professional Airbnb photos (which can take a few months).
If you decide to take photos yourself, here are a few tips used by the pros when taking professional photos…
Have a friend that’s an amateur professional photographer? Recruit their help in exchange for a home cooked meal or nice bottle of wine. Try get your hands on photography equipment essentials:
Photo captions help prospective guests imagine what sort of experience they will have in your place. They can be just as important (if not more!) as the copy in your listing description, and help prospective guests imagine themselves actually staying in your place.
Using the previous example pictures, compare the following photo captions:
Before they know it, guests are picturing themselves staring out at the Empire State Building whilst unwinding on an oversized lounge as they hit the Book button.
The order and number of photos matters. You’ll want to use your photos to create the closest thing possible to a guided tour of your place. Do so by sequencing your photos in an order that makes its way logically through your house.
Hosts frequently start with the most captivating photo which is commonly the master bedroom or lounge room. Remember that the first photo will also be your “showcase” photo that gets displayed in search results and at the top of your listing page. Make sure it counts!
Do not duplicate photos of the same room unless the extra photos show-off additional features or selling points not seen in other photos.
Typically, 15 photos (give or take) is considered a good number to include.